Reports to: President / Chief Executive Officer
FLSA Status: Full-Time Exempt
I. Position Overview
The Director of Marketing and Communications is accountable for managing the marketing and communications needs of the organization. This position is responsible for contributing to the development and implementation of a marketing plan (internal and external markets), and managing effective communications systems to include web, social, print and digital communications. This is the person primarily responsible for centralizing communications throughout the organization, and tying it to uniform messaging and branding.
II. Essential Duties and Responsibilities
- Facilitates communications of the Board of Directors and President/CEO defined organizational goals and performance targets.
- Assists/supports the CEO with marketing planning and goal setting for MCEC programs and services.
- Updates and advises the CEO and other members of the leadership team on marketing, events, and requirements.
- Effectively communicates in a timely manner with the CEO and other members of the leadership team on all actual or potential issues, concerns, obstacles and challenges and helps find and implement solutions
- Manages funds for assigned functions and processes and sets requirements for assigned staff.
- In all interactions, maintains and safeguards the standards, internal controls, and fiscal integrity of the organization and the mission of the Military Child Education Coalition.
- Interprets organizational policies, procedures, and guidelines for areas of assigned responsibility and uses them when working with others.
- Establishes a receptive environment and positive, professional relations within the office, members, and with external partners, customers, and other contacts.
- Supervises and evaluates designated staff, ensuring that employees work effectively and efficiently.
- Ensures highest level of internal and external responsiveness to marketing and communications requirements/needs.
- Supports Board of Director member committee chairs, as required.
- Represents the President/CEO and MCEC as assigned.
- Performs other duties, as assigned.
Communications and Marketing:
- Serves as a key communicator to represent the depth and breadth, as well as the vision for the MCEC.
- Responsible for the content generation/creation and production of all messaging - across all medium a - Web, print, presentations, and video. Develops content and directs creative execution to provide a consistent, targeted, and impactful message
- Provides expert advice and close working relationship with the VP of Fund Development and the VP of Programs & Curriculum as they need communications and marketing material.
- Develops and implements effective public relations/marketing programs.
- Oversees MCEC’s Public Relations and Marketing contract support, leveraging relationships with military departments, school districts and military installations expanding awareness of MCEC, MCEC’s work, and priorities.
- Develops and executes an annual Marketing & Communications plan.
- Manages marketing and communications product development support.
- Assures branding quality and consistency.
- Writes, edits, and coordinates the development and printing of MCEC’s official magazine. On-The Move Magazine®
- Develops, designs, and publishes the MCEC Annual Report.
- Assures compliance with, maintains, and over watches/safeguards intellectual property in coordination with the Chief Operating Officer. Advisor to Web IT architect, who handles the development and infrastructure of the MCEC website.
- Administers and manages the marketing team to achieve the organization’s operating objectives.
- Manages the department budget and make recommendations for successive years.
- Ensures consistent use of messaging and the MCEC brand both internally and externally.
- Actively engages local, regional, and national media. Coordinate article placement reflective of MCEC brand in appropriate markets. Develop media strategy and engagement for National Training Seminar. Secure and coordinate media coverage; supervise media outreach for MCEC activities and initiatives.
- Reviews MCEC publications (print and digital) for content revisions, manage editing through production process.
- Develops digital strategy for MCEC online presence. Manages all social media platforms.
- Maintains currency on all social media tools, best practices, leading experts and industry uses.
- Analyzes issues, patterns and trends, within marketing as an industry and MCEC as an organization.
- Promotes and maintains good relations with organization members and partners.
- Recommends new approaches for print/online communications.
- Responsible for content creation, production and distribution of monthly e-newsletter.
- Understands and enforces MCEC style guidelines and key messages.
- Proofreads and reviews materials and collateral for grammar and punctuation across MCEC departments.
- Supports MCEC fundraising programs through development of collateral (digital and print)
- Provides support to VP of Development and other departments as requested to include speech writing, photography, public speaking, and graphics support for presentations.
III. Reporting and Supervisory Responsibilities
This position reports to the President/CEO who will provide work guidance and assignments, set performance standards and goals, and review/approve work. Director of Marketing and Communications will supervise and lead the marketing team.
IV. Position Qualifications
A minimum of:
- Bachelor’s Degree in marketing, journalism, public relations or English. Master’s Degree a plus.
- Five years of experience as a leader/manager in an operational environment.
- Five to ten years of experience providing written content for different media platforms. Specific experience as a journalist is especially desirable.
- Experience in a leadership or management position.
- Possesses a sense of urgency; is self-motivated and detail-minded.
- Strategic communication skills and experience.
- Experience with customer relations.
- Excellent interpersonal and communication skills.
- Ability to research and develop understanding of the emerging print and online communication avenues and tools.
- Excellent organizational and project management skills and ability to meet deadlines for several, concurrent projects.
- Must be able to think analytically and strategically, but with a desire and ability to produce content.
- Capable of working well as part of a team as well as independently.
The physical demands described here are representative of those met by an employee to successfully perform the essential functions of this job. Reasonable accommodations made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is moderate.
Ability to read, analyze, and interpret common trade journals, reports, and documents. Ability to effectively and accurately communicate verbally and in writing to community members.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Must be able to travel occasionally.
V. Selection Process
Our selection process will be conducted in phases
Phase One: In addition to submitting a cover letter and resume, please prepare response no longer than two-pages to the questions listed below. Selected applicants are invited to an interview with the selection committee.
- Detail briefly why your experiences make you a highly qualified candidate for this position.
- Describe any previous experience with community cultivation/fundraising.
- List any experience you may have with grant or proposal writing.
- Would you be willing to provide a writing sample if given a prompt?
Phase Two: Qualified candidates may be invited to the next round of interview which may include members of the selection team and the MCEC Senior VP/Chief Operating Officer. These candidates will also be expected to submit the names, addresses, phone numbers, and email addresses for three professional references.
Round Three: Based on the interview results, a select number of candidates will be invited to an interview with members of the selection team and the MCEC President/CEO.
In addition to providing resumes, references and proof of academic credentials, applicants must also submit to extensive background checks, possible fingerprinting, and must be an acceptable candidate based on the criteria of the local school system in which they will serve.
VI. Selection Timeline
Applications will be accepted until filled.
The desired start date is 30 September 2020 or sooner.
VII. Contact information
Letters of interest, applications, resumes, and questionnaire answers will be held in the strictest confidence. Please email your application packet to Director-Human Resources at firstname.lastname@example.org or via fax at 254-953-1925.