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KIDS & MEDIA Channeling the Positive and Embracing a Changing Environment

Posted: December 3, 2018 KIDS & MEDIA Channeling the Positive and Embracing a Changing Environment

To view the full Kids and Media Roundtable Session Visit


Social media has become a powerful and sometimes confusing force all parents and educators deal with every day. For many there is a generational disadvantage; they may not have grown up in the digital culture and feel the equivalent of a language barrier in attempting to communicate with students and even their own children. While these young “digital natives” are empowered by social media, video gaming and other digital technologies, the basics of teaching and parenting have not changed. Parents and educators are still charged with teaching and modeling positive behaviors and values to nurture the next generations. Those guiding principles help to dispel some of the mystery of social media and promote its healthy use.




LIEUTENANT GENERAL JAY B. SILVERIA, Superintendent, US Air Force Academy

Our graduating lieutenants are taking on the 21st century battlefield, they think in networked ways and that is clearly an advantage in the digital age. I believe our challenge as educators and parents is to try to channel the positive side.

We should not resist, but channel capability; think about what skills we will need in the next decade.

Get in there as leaders and educators and learn the language. You don’t know what you don’t know. How are they connected? Keep in mind, if it’s an app, they have more likely moved on!


YALDA T. UHLS, PhD, Senior Advisor, Common Sense Media Author, Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age

What surprises parents, educators, caregivers is the positive impact of social media and video games. Including building moral courage. Video games can enhance STEM teaching and enhance special education curriculum.

Set up a media environment. Develop a family media agreement that can be renewed annually. Many of the issues you may not know, but talk to your child.


Always remember, your children are copying you.

Don’t just say no.

Think about content; reinforce positive channels.


MELISSA COHEN, Director, Personnel Studies and Oversight Office, United States Marine Corps

Don’t be afraid of social media, young adults are expected to be fluent in the need to speak it. But consider its impact how does it affect other communication and interactions?

Values and positive interactions are still important in any “connected” environment.

We need to coach our children in taking responsibility for their digital footprint. Posts are permanent these days and they can have an impact on future academic careers and even job opportunities.


InfoGraphic Text

Time Spent 9:22

Nine hours and 22 minutes is the average time parents spend with screen media daily, including for personal and work use. 7:43 of that time is devoted to personal screen media.

Role Models 78% of all parents believe they are good media and technology role models for their children.

Technology and Education 98% of parents think technology positively supports their children with schoolwork and education.



This report provides a comprehensive picture of parents' media use, attitudes toward their tweens’ and teens' media use, and a look into the ways that parents mediate, monitor, and manage media. The report is based on a nationally representative survey of 1,786 parents of children age 8 to 18 living in the United States that was conducted from July 8, 2016, to July 25, 2016.


Talking About Media

Percent of parents who discuss content with their children “always” or “most of the time,” by media type

Television 44%
Social Media 42%

Video Games 34%

Parents of tweens are more likely than parents of teens to discuss the media their children use.



85% of parents say that monitoring their children’s media use is important for their children’s safety.

Personal Privacy

41% of parents check the content of their children’s devices and social media accounts “always” or “most of the time.”


Bed Time

63% say mobile devices are not allowed during bedtime.
34% think that using technology disrupts their children’s sleep.


Top Parental Concerns

53% technology addiction
43% too much time online
38% oversharing personal information
36% access to pornography


Social Media Perceptions

50% believe that social media hurts physical activity.
34% believe that social media hurts face-to-face communication.
44% believe that social media helps their children’s relationships with friends.


Family Rules

78% do not allow mobile devices during family meals.
34% do not allow mobile devices when guests are visiting.
9% do not allow car passengers to use mobile devices.

© 2016 Common Sense Media, Inc. All rights reserved.

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